Sales Funnels 101 - A Roadmap to Sustainable Business Success
A sales funnel is the path a customer takes from knowing nothing about your brand to becoming a repeat customer. It has three distinct stages: awareness, consideration, and decision. In order to increase conversion rates, a marketing strategy must align with the sales funnel steps.
The top of the sales funnel captures prospects that either have never heard of your product or brand or are familiar with the brand but have a poor understanding of its products and services. You can capture this audience by providing relevant content to nudge them in the right direction. This could include a free trial, an ebook, a webinar or a demo.
Leads in this stage have a high likelihood to convert. They are actively searching for solutions that solve their problem. They may have read reviews, visited competitor websites, and weighed the pros and cons of your products and services. This is your opportunity to differentiate yourself from the competition by providing valuable content, like blogs, white papers, case studies, or videos.
Once a prospect has narrowed down the list of solutions, they are ready to make a decision. You can move leads closer to the purchase by creating a persuasive offer and adding a sense of urgency. You can also add value by implementing maximizers, which are additional products or services that you sell with the initial purchase. Examples of maximizers are one-click upsells, bundled pricing and membership discounts.
After a prospective customer has converted, the bottom of the sales funnel is all about building loyalty. You can do this through various marketing channels, such as social media posts and email. In addition, you can use customer feedback to improve your product and services.
Sales funnels are an essential tool for businesses of all sizes and types. They allow you to measure your performance at each stage of the process, identify bottlenecks and improve your marketing strategies. They are also a great way to identify and nurture qualified leads.
In today’s highly competitive business landscape, sales funnels are a necessity for companies to thrive. They provide a clear picture of your marketing and sales process, helping you to understand where the best opportunities are for your company. Sales funnels enable you to track and optimize your marketing efforts so that you can grow your business more quickly and efficiently. Then you can focus on what matters most: creating a sustainable, profitable business.
The best way to do that is by learning about your audience and implementing a strategy that meets their needs. If you are interested in learning more about how to achieve this, download our new guide: Sales Funnels 101: A Roadmap to Sustainable Business Success. You’ll find tips, tricks and best practices to help you create a successful marketing strategy.
Learn how To build sales funnels
Subscribe To My Email List And Get Updates On Building Effective Sales Funnels That Generate Leads & Sales In Your Business.
My Recent Posts
All-in-One Sales Automation Platform
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Sales Funnels
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
Tim Phelan first started in internet marketing about 20 years ago and has since been involved in many aspects of the industry. He also is a YouTuber Channel owner, author, lifelong artist ( studied at San Jose State ), father and grandfather of six and another on the way. In 2018 he started an Amazon store where he used the wholesale model and is now currently launching his first private label brand on Amazon in the eco-friendly niche. He also has some Shopify stores, is a seller of email traffic through solo ads and has a Walmart seller store. His eCommerce business alone will gross six figures in 2023 and is expected to reach seven figures in 2024.
Before getting into internet marketing and eCommerce, Tim had tried a few other small businesses including various home services, network marketing, and then for seven years a soda, snack and coffee vending business. Prior to having a business Tim worked as a teamster for 17 years.
One of Tim's earliest internet businesses was buying/building web sites and then “flipping” them for a profit. In 2007 he wrote one of the first, if not the first, ebooks on how to flip web sites and sold the ebook on his domain FlipWebSites.com. A year later he ironically flipped the web site FlipWebSites.com. It was during this time when Tim first started really understanding the importance of an email list.
While doing web site flipping years ago Tim also became a Domain name buyer and seller. At one time he owned about 1000 domains and also was a Godaddy domain name reseller for a few years. Other types of online marketing Tim is familiar with is affiliate marketing, article marketing, adsense, Facebook advertising, and social media marketing.
Being an artist and marketer, Tim knows building an email list of possible buyers is an important part of being a successful artist these days. He also knows it’s an important marketing tool for all sorts of businesses, whether it’s a brick and mortar biz or an online biz.
Now, Tim has a new interest in helping others in ether getting started with a business or build an existing business by sharing helpful information.
Tim Phelan
©Copyright 2023 Email Marketing Wonk
1050 Crestview Dr #301
Mountain View, CA 94040